Source: Mobile Ministry Forum, January 7, 2021
Beyond being the year of COVID-19, we all know that 2020 was also a breakout year for TikTok video shorts and Zoom teleconferencing. After some research, we now know that this was as much the case in least-reached countries as nations where the gospel has spread.
We reviewed daily data on the top-ten free Android apps downloads for 32 less and least-reached countries, so we are sharing the top 20 apps they downloaded during 2020. We hope this data will help you plan media ministry initiatives because you can now see your audience’s interests and mobile and social media platforms/habits.
» The list of apps leads with TikTok, WhatsApp, Likee (a video platform), Zoom, and Instagram, but includes others you might find surprising. Take a look, especially if you’re considering a media outreach campaign.