Taiwan: Influence of a Chinese Christian Pop Star Going Viral

Source: Back to Jerusalem, July 11, 2022

Non-Mandarin speakers might not know him as well, but mention the name Jay Chou anywhere in the Chinese world and they are certain to know exactly who he is. Jay Chou is a Chinese singer who has been dubbed “King of Mandopop” and has been shaping the world of Chinese music for years.

At the age of 33, Jay accepted Jesus as his Lord and Savior and was baptized in 2012. Now, as an evangelical Christian, his influence is having a massive impact on how an entire generation of Chinese see Christians.

Last week, Jay released a new video called “Greatest Works of Art” on YouTube and immediately garnered 9 million views in just two days.

The viral reception on YouTube is only a small part of the story. YouTube is blocked in China, so most Chinese viewers are not able to see it on that platform. It went even more viral on Chinese platforms, with the hashtag for the album viewed more than 420 million times on Chinese social media and the video gaining 130 million views on Weibo and 14 million views on the streaming platform Bilibili.

Read the full article. Want to watch the music video? Here you go. It’s set in Paris, performed in Mandarin, and subtitled in English.

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