USA: JESUS Film Project Introduces Gift Cards

Source: Mission Network News, October 13, 2017

JESUS Film Project has a new strategy to help share the gospel—gift cards. While there are many ways to share the JESUS Film, a whole new door has opened for it.

“The gift card allows you to give this to someone. One of my favorite ways of doing that is somebody who’s helped me, an attendant at a gas station, a waitress, a waiter, somebody who’s given me some service,” JESUS Film Project’s Ray Rohland shares.

“I say, ‘You were very kind to me, can I give you a gift?’ And, 99.9% of the time they’ll say yes. When they get the card, the card has a QR code on it or a URL, and they can follow those links, put in a promotion code, and they’re left on a page that says to them, ‘What language do you speak?’”

From here, individuals have to opportunity to download or stream the JESUS Film in their heart language. The JESUS Film (classic version) is currently in 1,542 languages. The JESUS Film gift cards are meant to help reach the non-English speakers living in the United States and Canada.

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